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About Us

Lean Dealers: Your expert source for Lean implementations in automotive dealerships. With over 100+ successful projects, we offer a proven approach for quick and exceptional results. Learn more on our references page and contact us today!

Our Story

The origin of Lean Dealers: In the late 1990s, Founder Pedro Simão was a trailblazer in applying Lean principles to dealership operations.


His work was so groundbreaking That It was featured in Harvard Business Review and written about in books.


Today, our team continues to transform and enhance the operations of dealerships worldwide.

Our Mission

Leading the way in Lean operations and sharing our expertise across the industry.


Supporting the transformation of dealerships into efficient and streamlined operations. With a focus on customer value and minimizing waste.

We Work Across All Segments

Lean in Mechanical Workshop


Lean in Body Shop and Paint


Lean in Parts


Lean in Sales


Lean in Delivery Preparation


Lean in Administration

Lean Dealers Coaches
Christian Gemoll

Chris has a wealth of experience in the auto industry, with 25 years under his belt. He has also specialised in Lean implementation, bringing his expertise to dealerships across more than 15 markets for the past 10 years. He holds a Lean Six Sigma Black Belt certification and is a skilled lean coach, able to communicate in English, Spanish, and Swedish.

Nei Santa Barbara

Nei boasts 27 years in the automotive sector and holds both a postgraduate degree in Process Management and Strategic Management, as well as the title of Business Administrator.

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Pedro Simão

Pedro is an innovator in Lean implementation in dealerships, with a wealth of knowledge from his successful dealership ownership to his effective coaching strategies.

Pedro is globally acclaimed for his remarkable accomplishments.

Sandro Bueno

Sandro holds a marketing degree and has completed post-graduate studies in Business Management and Dealership Management. With a career spanning 15 years, he has extensive experience in his field.

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Otávio Granieri

With 35 years of experience in the automotive sector, Otávio has been serving as an after-sales consultant for Latin America for the past 6 years. He holds a degree in the Higher Technology Course in Quality Management.

Andrés Huérfano

Andrés is Mechanical Engineer with 13 years of experience in the automotive industry, serving for 4 years as a Service and Support Engineer for the Colombian market, specializing in the VPS process and technical training.

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