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About Us

We are passionate about Lean thinking and all that it entails, and we are discontented with waste. Our story has been crafted within dealerships, and with a deep understanding of their operations, we are convinced that they need to change and can do so. And now is the opportune moment.

Our Story

In the late 1990s, Pedro Simão, the founder of Lean Dealers, dissatisfied with the results of his dealership group's operations in Europe, pioneered the implementation of Lean concepts in services, which until then had solely been a part of automobile production lines.


The success of this endeavour was so significant that the group's dealerships had case studies published in books and articles by esteemed institutions.


Since then, our team has been transforming the reality of hundreds of dealerships worldwide.

Our Mission

Delighting our customers by delivering solutions that are dramatically better than anything they have seen before.


Transforming companies into lean enterprises so they can create more value for their customers, without delays and other waste, thereby improving employee satisfaction and shareholder outcomes.

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We make a difference where it truly matters

Lean Practices

in the Mechanical Workshop


Lean Principles

in Body Repair and Painting


Lean Implementation

in Parts Management


Lean Strategies

in Sales Operations


Lean Techniques

in Delivery Preparation


Lean Approaches

in Administrative Processes

The Consultants at Lean Dealers
Nei Santa Barbara

With 30 years in the automotive industry, Nei Santa Bárbara is renowned for his deep understanding of dealership operations.


He holds a degree in Business Administration, with postgraduate studies in Process and Strategic Management, showcasing his commitment to mastering every aspect of automotive retail.


As an instructor at the Lean Dealers Academy, Nei reshapes management practices to prioritize customer value and deliver exceptional outcomes.

Sandro Bueno

With a Marketing degree and a Postgraduate degree in Business Management, specializing in Dealership Management, Sandro has over 18 years of automotive sector experience, marked by dedication and passion.


At Lean Dealers, he's led numerous transformations and serves as an Instructor at Lean Dealers Academy, sharing his expertise and delivering lectures on Management, Process Improvement, and Customer Success, among other topics.

Christian Gemoll

Chris has a wealth of experience in the auto industry, with 25 years under his belt. He has also specialised in Lean implementation, bringing his expertise to dealerships across more than 15 markets for the past 10 years.


He holds a Lean Six Sigma Black Belt certification and is a skilled lean coach, able to communicate in English, Spanish, and Swedish.

Pedro Simão

Pedro is an innovator in Lean implementation in dealerships, with a wealth of knowledge from his successful dealership ownership to his effective coaching strategies.

Pedro is globally acclaimed for his remarkable accomplishments.

Otávio Granieri

With 35 years of experience in the automotive sector, Otávio has been serving as an after-sales consultant for Latin America for the past 6 years.


He holds a degree in the Higher Technology Course in Quality Management.

Andrés Huérfano

Andrés is Mechanical Engineer with 13 years of experience in the automotive industry, serving for 4 years as a Service and Support Engineer for the Colombian market, specializing in the VPS process and technical training.

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