About Us
We are passionate about Lean thinking and all that it entails, and we are discontented with waste. Our story has been crafted within dealerships, and with a deep understanding of their operations, we are convinced that they need to change and can do so. And now is the opportune moment.
Our Story
In the late 1990s, Pedro Simão, the founder of Lean Dealers, dissatisfied with the results of his dealership group's operations in Europe, pioneered the implementation of Lean concepts in services, which until then had solely been a part of automobile production lines.
The success of this endeavour was so significant that the group's dealerships had case studies published in books and articles by esteemed institutions.
Since then, our team has been transforming the reality of hundreds of dealerships worldwide.
Our Mission
Delighting our customers by delivering solutions that are dramatically better than anything they have seen before.
Transforming companies into lean enterprises so they can create more value for their customers, without delays and other waste, thereby improving employee satisfaction and shareholder outcomes.
We make a difference where it truly matters
Lean Practices
in the Mechanical Workshop
Lean Principles
in Body Repair and Painting
Lean Implementation
in Parts Management
Lean Strategies
in Sales Operations
Lean Techniques
in Delivery Preparation
Lean Approaches
in Administrative Processes
The Consultants at Lean Dealers
Nei Santa Barbara
With 30 years in the automotive industry, Nei Santa Bárbara is renowned for his deep understanding of dealership operations.
He holds a degree in Business Administration, with postgraduate studies in Process and Strategic Management, showcasing his commitment to mastering every aspect of automotive retail.
As an instructor at the Lean Dealers Academy, Nei reshapes management practices to prioritize customer value and deliver exceptional outcomes.
Sandro Bueno
With a Marketing degree and a Postgraduate degree in Business Management, specializing in Dealership Management, Sandro has over 18 years of automotive sector experience, marked by dedication and passion.
At Lean Dealers, he's led numerous transformations and serves as an Instructor at Lean Dealers Academy, sharing his expertise and delivering lectures on Management, Process Improvement, and Customer Success, among other topics.
Christian Gemoll
Chris has a wealth of experience in the auto industry, with 25 years under his belt. He has also specialised in Lean implementation, bringing his expertise to dealerships across more than 15 markets for the past 10 years.
He holds a Lean Six Sigma Black Belt certification and is a skilled lean coach, able to communicate in English, Spanish, and Swedish.
